NewJeans approaches their social media presence by using various platforms to connect with their fans, known as Bunnies. They have created a new Instagram account called “jeanzforfree,” which allows them to share updates and interact directly with fans. This account was launched during a challenging time for the group, and it serves as a way for them to stay engaged with their audience.
NewJeans also utilizes other social media platforms, such as X (formerly Twitter), YouTube, and TikTok, to expand their digital presence and provide fans with more opportunities to engage with their content. By diversifying their online presence, they aim to create a dynamic and interactive experience for their audience, ensuring that fans can access news, behind-the-scenes footage, and special announcements in real-time.
In addition to these platforms, NewJeans has previously used a paid app called Phoning as a direct and interactive communication channel with their fans. This app allowed fans to obtain the latest information and participate in the group’s activities through various interactive functions. However, it seems that they are now focusing more on public social media platforms to reach a broader audience.
Overall, NewJeans’ social media strategy emphasizes building a strong connection with their fans by sharing personal updates, engaging in meaningful conversations, and providing exclusive content. This approach helps them maintain a loyal fan base and stay relevant in the ever-changing digital landscape.