Le Sserafim’s music videos often tell stories that focus on themes of transformation, freedom, and self-expression. For example, their music video for “Smart” shows students who start out expressionless but eventually break free from conformity, joining the group in a celebration of individuality. This kind of storyline, where characters move from a state of restriction to one of freedom, seems to be a common and favored theme in their videos.
In other videos, like “Crazy,” Le Sserafim explores the idea of girlhood and the desire for self-discovery and empowerment. The music video for “Crazy” emphasizes rebellion and freedom, highlighting how the group challenges norms to find their own truth. This approach to storytelling allows Le Sserafim to convey powerful messages through engaging narratives and visuals.
Their recent music video for “HOT” takes a different approach, embracing a retro vibe with a focus on love and bold performances. While the storyline might be less complex, the overall concept and visuals are still very appealing to fans. Overall, Le Sserafim’s music videos often blend catchy music with meaningful themes, making them popular among fans worldwide.