Red Velvet’s most sold-out merchandise often includes their albums and exclusive items like light sticks, which are highly popular among fans. For instance, their official light stick is a sought-after item, priced around $29.77, and it has sold over 1,730 units, indicating its popularity. Additionally, their albums, such as “The ReVe Festival 2022 – Birthday” and “What A Chill Kill,” frequently sell out quickly, with prices ranging from $26.99 to $64.00, depending on the version and edition. These items are in high demand due to Red Velvet’s strong fanbase and the unique nature of their merchandise.
Red Velvet’s merchandise is often priced higher than other K-pop groups, but fans are willing to spend more due to the group’s popularity and the unique designs of their items. This trend is part of a broader pattern in K-pop, where fans are known for their loyalty and willingness to purchase merchandise, contributing to the genre’s significant sales figures. As a result, Red Velvet’s merchandise, including albums and special items, tends to sell out quickly, reflecting the group’s strong appeal to fans worldwide.