Red Velvet’s best-selling tour merchandise often includes items like t-shirts, hoodies, and lightsticks, which are very popular among K-pop fans. These items are frequently sold during concerts and tours, and fans tend to spend a lot of money on them because they want to show their love for the group. For example, during their concerts, fans can buy special merchandise that is only available at the venue, which makes these items very special and sought after.
Red Velvet’s merchandise sales are strong because their fans are very enthusiastic and willing to spend money on items that remind them of the group’s music and performances. While specific statistics for Red Velvet’s best-selling tour merchandise are not readily available, it is known that K-pop fans generally spend an average of about $27.50 per person on merchandise, which is higher than fans of other genres. This shows how dedicated Red Velvet fans are to buying and collecting merchandise related to their favorite group.
Overall, the success of Red Velvet’s merchandise is tied to the group’s popularity and the strong connection they have with their fans, who eagerly buy tour merchandise as a way to celebrate their love for the group’s music and performances.