EXO is a very popular K-pop group, and their fans, known as EXO-Ls, love buying merchandise related to the group. One of the most popular types of merchandise among K-pop fans, including EXO-Ls, is the light stick, which is a special item that fans use during concerts to show their support. EXO has released several versions of their light stick, known as Pharynx, and these have been very successful among fans.
K-pop merchandise, including items like T-shirts, hoodies, and accessories, has become a big business, with fans spending a lot of money on these items. In fact, the K-pop merchandise market in South Korea reached about $132 million in sales in 2019, showing how much fans are willing to spend on items related to their favorite groups. EXO, being one of the most successful K-pop groups, has contributed significantly to this market, with their albums selling millions of copies and their merchandise being highly sought after.
Fans also enjoy collecting smaller items like keyrings, pin buttons, and photocards, which can be used to decorate their rooms or show off their love for EXO in more subtle ways. Overall, EXO’s merchandise is popular because it allows fans to feel closer to the group and express their fandom in various ways.
The popularity of EXO and other K-pop groups has led to a surge in merchandise sales globally, with fans spending an average of about $27.50 on merchandise per person, which is significantly higher than fans of other genres. This shows how dedicated and loyal K-pop fans are to their favorite artists.