Among EXO members, Lay has the most merchandise collaborations. He has worked with about 30 brands, including Calvin Klein, Valentino, Hublot, and Huawei Nova, which is a significant number compared to other members. This extensive list of collaborations highlights his popularity and influence in the fashion and consumer goods industries.
Baekhyun is another member with notable collaborations, having worked with brands like Burberry and Montblanc, and he even launched his own streetwear fashion brand called Privé Alliance. However, his number of collaborations is not as high as Lay’s.
Sehun also has a strong presence in the fashion world, being an ambassador for brands like Dior and Prada, but again, his collaborations are fewer compared to Lay’s diverse range of partnerships. Overall, Lay’s extensive list of collaborations makes him stand out as the EXO member with the most merchandise collaborations.
Kai has also been involved in significant collaborations, particularly with Gucci, where he was the first Korean to become a brand ambassador and create an exclusive collection. However, his collaborations are more focused on high-end fashion rather than the broad range Lay has achieved.