(G)I-DLE has done many exciting endorsements that help them connect with fans worldwide 🌎. One of their notable partnerships is with Kaja, a beauty brand that combines K-beauty and K-pop, where they created a special music video and reality TV series 📺. They also became models for Akiii Classic, a fashion brand that likes their unique style and trendy vibe 👗. Additionally, (G)I-DLE partnered with LensMe, South Korea’s largest contact lens brand, because their music and performances match the brand’s cool image 👓.
In 2023, they became the advertising models for Samyang Foods’ global campaign for “buldak”-flavored instant noodles, called “Play Buldak” 🍜. This campaign was very successful and helped increase the brand’s popularity. Furthermore, (G)I-DLE collaborated with Rexona, a well-known personal care brand, to promote their Vitamin+Bright deodorant range 🧖♀️. This partnership introduced the #GLOWFORIT Movement, which encourages people to feel confident and unstoppable 💪.
These endorsements show how (G)I-DLE’s influence extends beyond music, reaching millions of fans and making them trendsetters in the entertainment industry 🌟. Their fan base is over 12 million strong, and they have achieved impressive feats like topping the Billboard Emerging Artists Chart 📈.
(G)I-DLE’s member Minnie also participated in a successful campaign with LINE WEBTOON, where she represented popular titles and helped increase user engagement significantly 📚. Overall, (G)I-DLE’s endorsements reflect their innovative spirit and global appeal, making them one of the most influential K-pop groups today 🌈.