K-pop’s popularity can be attributed to several factors.
- Catchy music – K-pop songs are often incredibly catchy and well-produced.
- Choreography – the intricate and synchronized dance routines are a major draw.
- Visual appeal – the fashion, music videos, and overall aesthetic are very polished and appealing.
- Fan engagement – K-pop idols often engage with their fans (known as “fandoms”) through social media, fan meetings, and special events.
- Diversity – K-pop offers a variety of musical styles and concepts, appealing to a wide audience.