NewJeans has been involved in several notable fashion collaborations that showcase their influence and style. One of their most significant partnerships is with Levi’s, where they became global brand ambassadors to celebrate the 150th anniversary of Levi’s iconic 501 jeans. This collaboration highlighted the group’s ability to blend timeless denim aesthetics with modern Y2K inspirations, creating a unique and appealing visual style.
In addition to Levi’s, NewJeans has also partnered with Nike, featuring in a stylish Air Max campaign that combined sportswear with fashionable ensembles. This collaboration reflects the group’s versatility in both music and fashion, as they effortlessly transition between different styles and brands.
More recently, NewJeans was named as brand ambassadors for Calvin Klein, participating in their Fall 2024 campaign. This partnership emphasizes the group’s youthful energy and confidence, aligning perfectly with Calvin Klein’s modern and sophisticated brand image. The campaign features NewJeans in a variety of Calvin Klein’s latest denim and outerwear, showcasing their unique styles while embracing the brand’s iconic monogram.
Overall, NewJeans’ fashion collaborations demonstrate their significant impact on the fashion industry, as they continue to inspire and influence trends globally.