Red Velvet’s most successful endorsement is likely Irene’s recent partnership with the Korean makeup brand 2aN. This collaboration was highly successful because Irene, often called the “CF Queen,” returned to brand deals after a three-year break, and her influence was still very strong. As soon as she was announced as the brand’s muse, fans were extremely excited, and the products she endorsed quickly sold out, both on 2aN’s website and at popular Japanese stores like Qoo10.
The impact of Irene’s endorsement was evident in how fast the products sold out—many items were gone in just a few hours. This rapid sales response shows that even after a long break, Irene’s popularity and ability to boost brand sales remain unchanged. Her return to endorsements was celebrated by fans worldwide, with hashtags like “Welcome Back CF Queen” trending on social media, further highlighting her enduring influence in the K-pop industry.
Overall, Irene’s partnership with 2aN not only marked a successful comeback but also demonstrated her lasting appeal as a brand ambassador, making it one of Red Velvet’s most notable and successful endorsements.