Red Velvet’s most unique stage outfit is Joy’s rainbow dress, which she wore during their “Peek-A-Boo” comeback in 2017. This dress was very special because it was designed by Ashish, a famous London-based designer known for using bright colors and sequins. The dress featured 17 different colors, repeated twice, creating a total of 36 stripes, and it became a viral sensation after Joy performed in it on stage.
The outfit was so popular that even people who didn’t know Red Velvet started talking about the “K-pop girl in the rainbow dress,” which helped increase the group’s popularity. Although the dress only appeared briefly in the music video, its impact was huge, especially during their live performance on Inkigayo.
Overall, Joy’s rainbow dress is remembered as one of the most iconic and recognizable K-pop stage outfits, showcasing Red Velvet’s ability to create visually stunning and memorable performances through fashion.
The dress’s design and impact highlight how K-pop groups use fashion to create a strong visual identity and connect with fans. This approach not only enhances their performances but also contributes to their overall artistic vision and storytelling through music.