Stray Kids, a South Korean boy band, has a unique approach to music distribution. They are known for self-producing their music, which means they write and produce many of their songs themselves. This is different from many other groups, where external producers often create the music. The main production team, called 3Racha, includes members Bang Chan, Changbin, and Han, and they play a key role in creating the group’s music.
Stray Kids also use digital platforms very effectively to distribute and promote their music. They have a strong presence on platforms like YouTube, TikTok, and Instagram, where they share a variety of content, including music videos, behind-the-scenes footage, and personal vlogs. This helps them connect closely with their fans, known as STAYs, and encourages fan engagement, which is crucial for their success.
The group’s parent company, JYP Entertainment, has made deals with streaming services to ensure Stray Kids’ music is available globally. For example, JYP has partnered with NetEase Cloud Music to distribute their music in China, making it easier for fans there to access their songs. This approach helps Stray Kids reach a wider audience and maintain their popularity worldwide.
Overall, Stray Kids’ approach to music distribution combines self-production with effective digital marketing and strategic partnerships, allowing them to achieve significant success in the music industry.