Twice stays connected with their roots by maintaining a consistent musical style that reflects their origins. They started with a bubblegum pop sound, which has been a hallmark of their music since their debut, and this style has helped them build a strong fan base. Over time, they have evolved by incorporating different genres like rock, R&B, and hip hop into their music, but they always keep their signature pop sound at the core.
Their music videos and choreography also play a significant role in staying true to their roots. They often reference modern online culture and trends, which helps them connect with younger audiences while still keeping their unique style. For example, songs like “TT” and “Likey” became popular because they cleverly incorporated internet trends into their music and dance moves.
Moreover, Twice’s connection with their fans, known as “Once,” is very strong. The group’s name itself symbolizes their commitment to their fans, promising to repay their love twice over. This bond with their fans helps them stay grounded and connected to their roots, even as they explore new musical directions and collaborate with artists from different genres.
In addition, Twice’s cultural identity as a K-pop group is deeply rooted in South Korean culture, and they have been influential in spreading K-pop globally. Their success in Japan, for instance, has been attributed to the presence of Japanese members in the group, which has helped bridge cultural gaps and foster a sense of unity among fans across different countries.